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Mobile marketing for hotels.Mobile-friendly Website and Mobile App.

Written by: Anna Bramona

How much time do we spend on our smartphones during the day? It is not a new question, but the answer changes each year with mobile devices and mobile technology taking over our lives. We live in a mobile-first world, where in an average day, 80% of active internet users turn to smartphone, while only 67% use computer. Answering our first question, those who use a smartphone spend almost three hours per day on it (think with Google).

Now let`s talk about the presence of mobile tech in travel industry. According to Google, 51% of smartphone owners use their device for travel-related activities. Of those, 71% do so at least weekly. Smartphones have become a go-to resource for nearly every travel need. Top travel activities over one month are the following:

Top travel activities.

Hopefully the stats convinced you that for successful inbound marketing strategy you need to take into account mobile marketing. Smartphone became a permanent companion of our customers – it is the first thing they make sure they have while traveling, going to work or simply taking a walk. Mobile is a perfect way to connect with customers, “being there” for them at all times.

The question of choosing between mobile website and mobile app is not as old as the question of the chicken or the egg, but it occupies minds of many nowadays. Why choose? Both are very beneficial for your inbound marketing strategy.

Mobile-friendly hotel website

It comes as no surprise to hear that your website should be mobile-friendly. We all are familiar with words “responsive web design” and “mobile optimization”. But did you know that they are actually quite different?

Responsive design insures that your website perform perfectly on all mobile devices. Every page automatically resizes to fit each device’s screen so visitors don’t have to scroll from side to side.

Mobile optimization means designing a mobile-first site separately from your desktop site. Why bother? Mobile optimization does not refer to resizing, but rather to customizing the content to the needs of mobile users. For example, making a phone number on your mobile website clickable so that your customer has an option to call you with one click. You can create whole other design for mobile users that will enhance their online experience.

Making your website mobile-friendly will also help your hotel gain more visits. Google now includes mobile-friendliness as a ranking factor, so better positioning of your website in search results is guaranteed.

Your very own mobile app

Infinite opportunities appear on your horizon once you decide to develop your hotel’s app, and here are some of them.

Mobile digital check in/out is a trend that is being adopted by hotels. It makes the process of check in and checking out very simple and, more importantly, quick, allowing your customers start enjoying the facilities of the hotel will no delay.

The Hilton hotel is a good example here, as its mobile app strategy is driving them to the forefront of technology in the hotel industry. Besides mobile digital check in and check out, Hilton implemented the key door functionality, so people can use their mobile device as a key to their room. The arrival of guests goes very smoothly with no time spent on check in and key receiving. Also, the problem of lost keys is now solved!

Book with one click. It has been proved that people are more likely to purchase goods and services while they are traveling rather than prior to a trip. Use it as an advantage and make the process of ordering and booking as simple as possible. You can design your app so that your guests are able to upgrade their room, order room service, book spa treatments or simply order drinks by the pool.

All information a guest might wish for can be provided within an app. Let your guest be sure they will find the answer on their question in his pocket – be it entertainment itinerary, menus of your restaurants or travel guides.

Communicate with your guests anywhere and anytime with in-app messaging. Follow their itinerary and check how they are doing and if they might want some additional services.

Advise on new activities, services or best deals of where-to-go and what-to-do in the area with push-notifications in your app.

Both mobile-friendly website and mobile app of your hotel are highly beneficial for creating the best online and offline experience of your customers. So why choose?

Make them feel comfortable and knowledgeable. Audiovisual content will also help you achieve this.

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