Written by: Antonio Andújar
Social media is a perfect tool for hotels that aim to attract, reach and convert global users in guests without having mortgaged or sold vital organs to finance large marketing campaigns. Social networks play an increasingly important role in the traveller booking journey and in recent years they have positioned themselves as a strategic channel within the marketing and commercial strategy of the hotels.
Believe it or not, there are more people gathered and spending time on social networks than travel agencies or tourist information sites. Do you still have any doubts? Be aware of the numbers. According to a global study published in 2015, Facebook has 1.400 million active users, Twitter has 284 million registered accounts, Google+ users exceeds 343 million and over 1,000 million users visit Youtube on a monthly basis. In addition, Internet users spend about two hours and twenty five minutes visiting various social networks throughout the day.
Moreover, we have to add sites with reviews like TripAdvisor, Yelp and Google, which have revolutionized user rates for hotels, causing them to actively manage their social reputation if they want to have control over their product and online image.
The truth is that these numbers and facts impress anyone, including us. At the same time, they show the great opportunity for the savvy hotels viewers get leads users to buyers transforming users.
There are several ways to use social media successfully in the hotel business in order to increase direct bookings on the website and, therefore, increase profitability. We tell you premises that work best with our customers: