Social Media

12 min de lectura

The Social Media Keys for Hotels

Written by: Antonio Andújar

Social media is a perfect tool for hotels that aim to attract, reach and convert global users in guests without having mortgaged or sold vital organs to finance large marketing campaigns. Social networks play an increasingly important role in the traveller booking journey and in recent years they have positioned themselves as a strategic channel within the marketing and commercial strategy of the hotels.

Believe it or not, there are more people gathered and spending time on social networks than travel agencies or tourist information sites. Do you still have any doubts? Be aware of the numbers. According to a global study published in 2015, Facebook has 1.400 million active users, Twitter has 284 million registered accounts, Google+ users exceeds 343 million and over 1,000 million users visit Youtube on a monthly basis. In addition, Internet users spend about two hours and twenty five minutes visiting various social networks throughout the day.

Moreover, we have to add sites with reviews like TripAdvisor, Yelp and Google, which have revolutionized user rates for hotels, causing them to actively manage their social reputation if they want to have control over their product and online image.

The truth is that these numbers and facts impress anyone, including us. At the same time, they show the great opportunity for the savvy hotels viewers get leads users to buyers transforming users.

There are several ways to use social media successfully in the hotel business in order to increase direct bookings on the website and, therefore, increase profitability. We tell you premises that work best with our customers:

  1. Create a blog that works as a repository for all online content than you produce. Thus, you can invite users of the major social networks like Facebook or Twitter, or share your hotel’s videos and photos on YouTube and Flickr.
  2. Feed a YouTube channel with shocking and inspiring videos. Take advantage of audiovisual content to tell interesting stories that involve and inform the user rather than limit yourself to promote the brand.
  3. Subscribe accounts on Facebook and Twitter to have an active presence and analyse all the comments from your customers. Give short-term answers. Take advantage of any comments to create an opportunity even if they are negative. You can also include information and offers, but without going over the top so you are not consider spam.
  4. Design and promote a collaborative culture on creating content so this content comes from both the hotel staff and guests (user generated content).
Publish valuable and consistent content on social media
Increase your guest loyalty using social media

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